Mike Moody
Concept. Design. Production. Done.
Digital
The challenge with digital graphics always ends up being size. Occasionally, the size of the file is mandated by the outlet it will be seen through. The size of the image itself can be so small, there is just enough room for the logo. It is always a test.
Baseball Stadium Digital
Task: Create animated ads for in-stadium ribbon board.
Concept: Draw inspiration from newly designed website, the agricultural roots of the company and the latest advertising campaign.
Production: The file size was irrelevant for this project. Using video as a part of the production was helpful.
Programs Used: Photoshop, Illustrator, After Effects
ESPN Web Ads
Task: Create static and animated ads for a digital campaign covering several sports displayed on ESPN's websites.
Concept: These ads ranged from 300x50 pixels to 1280x 418 pixels. Creating simple, outdoor-style messaging was necessary.
Production: File size was very specific which made production a challenge but doable.
Programs Used: Photoshop, Illustrator, After Effects, Animate
Basketball Digital Campaign
Task: Create static and animated ads for a digital campaign at college venues.
Concept: A variety of ads, both static and animated, were required. I focused on the recognizable pattern of the basketball.
Production: Once the general look was created, resizing was simple.
Programs Used: Photoshop, Illustrator, After Effects
Football Stadium Ribbonboard
Task: Create 15-second, animated ads for use in college football stadiums.
Concept: It's all about branding. Move the logo and company through at the beginning and end with short messaging in the middle.
Production: Designing motions ads that can be up to 6000 pixels wide and 64 pixels tall is always a challenge, especially when the corporate logo is vertical. These ads look tiny on a computer screen but when they are viewed, 50-yards long, in a stadium of 90,000, it's amazing.
Programs Used: Photoshop, Illustrator, After Effects
